OneMSU an accessible, unified application experience for MSU students to easily acess essential information.

All-in-One Application Redesign

Task: Redesign an app ensuring a seamless and fluid user experience providing access to essential information.

Role: UX Researcher, UX Designer, & Lead UI Designer

Duration: 3-4 weeks

Tools: Figma

Let's highlight some important ideas and objectives

To begin with, a wide range of students and non-students who access digital content and features on our campus make up our targeted audience. Based on personal and peer-to-peer discussions, our current issue is that there are far too many different applications that ought to be a part of a single, seamless experience. Students should not have to download different apps in order to access safety procedures and information.

Research

PHASE 1: Research & Readings — Using techniques like Bekah Rice's approach in our design to ensure accessibility approval and that our wireframes were WCAG compliant, and Dr. Feinstien's approach in our surveys to help ensure our questions were succinct multiple-choice questions rather than long answer questions, we performed comparative analyses and Qualtrics.

PHASE 2: Survey, Prototype, Implement Research — Deliver Qualtrics survey publicly among targeted audience. Begin OneMSU’s Lo/Hi-Fi wire framing process. Develop sit mappings for comparative analyses.

PHASE 3: Analyze Data, Implement Feedback, and Produce Proposals — Review Qualtrics data, determine most commonly used features and adjust OneMSU’s site map, and produce proposals.

Result

We found that many students choose MSUApp and SpotOn based on the data we collected on app usage frequencies. However, it was evident to us that these students denied ever hearing about Munch at State. While most students use SpotOn for parking, Pulse for grades, and the MSU dining app for meals, Munch is still in use as a result of inadequate marketing efforts. "68% of undergrads use the MSU app, '1-2 times,'" according to 57 data points.

Solutions

I lead the redesign and implementation of familiar earlier models emphasizes user-friendly design while remaining cost-effective for the university. We urge that the University continue to update its apps with features like bus tracking and a more accessible and refreshed user experience. Based on our survey results, we would want to recommend appropriate advertising tactics, such as MSU socials and dining hall table card fold advertising. This strategy will result in reduced confusion, an updated and less cumbersome look, ensuring that students use resources to their best ability, and overall high resource utilization.

What would I do differently next time?

I'm always thrilled at the opportunity to practice UX/UI concepts. It's always a learning experience for me. I truly loved the opportunity to chat with and connect with the researcher on this project; hearing from others with different perspectives than mine is quite valuable, and it serves as an important foundation toward innovating to the best of my abilities.

Now, I would have spent more time reaching out to a larger audience to see how diverse the findings were. More analysis would have benefitted the overall progress. I would have also tested my prototypes and tailored it to the needs and desires of the users as best I could, as this is a must-have for campus.